You have been hired at your favorite Napa Valley winery as the Director of Wine Marketing & Education. As part of your new positions, you are required the following five topics to focus your new career on:
Branding. Our winery needs a new look and design. You will create a brand for our winery to focus on the wine business post Covid 19. You will want to research brands from Napa that appeal to you and ones that don’t. You will want to explain each so that I can have a better understanding in the direction you will go with our branding.
Target Market. Who and why have you picked this as our target market? What research supports your choice for this market?
How will you reach your target market? Apps, websites, membership clubs, etc.
What tools will you use to educate our previous customers compared to our new customers with the direction we are going.
Virtual and on ground winery tours. How would you promote the winery and get people to visit our tours?
Please research and select a winery of your choice in Napa Valley. Supply a little history of the winery in your opening of the paper. Utilize your previous classes throughout your education to help write this paper. Below is an example of a multi million dollar idea open person/winery had. Can you be the next Copa by the glass??
Copa Wine By The Glass: