What problems do you see retailers facing with the growing number of different beers today? Do you think Boston Beer can continue to compete effectively against the giant brewers who are now moving into the specialty beer market with their own microbrews? Why or why not? Respond to one of the two following Boston Beer controversies:
In April 2008, the Boston Beer Company issued its first recall (Links to an external site.), because of potential defects found in certain 12-US-fluid-ounce (350 ml) glass bottles manufactured by a third-party supplier which supplies about a quarter of the bottles the Boston Beer Company uses. The Boston Beer Company stated that they believed fewer than 1% of bottles from the supplier could contain small pieces of glass and issued a recall for the safety of consumers. There were no reports of injuries. (Associated Press (Links to an external site.) (2008-04-07). “Shares of Boston Beer sink after recall” (Links to an external site.). com (Links to an external site.). Archived from the original (Links to an external site.) on 2008-04-11)
In July 2013 Sam Adams beer produced a commercial that created controversy over an omitted phrase. The manufacturer intentionally left out “endowed by their creator” in its invocation of the Declaration of Independence. Given no small irony, it was not surprising the many individuals and organizations were not happy. A representative of Sam Adams said they were just following trade association rules. “The Beer Institute (Links to an external site.) Advertising Code says, ‘Beer advertising and marketing materials should not include religion or religious themes.’ We agree with that and try to adhere to these guidelines.” (Kim, Susanna (July 8, 2013). “Samuel Adams Defends Ad Omitting ‘God’ Reference” (Links to an external site.). ABC News.)
Your initial posting should be at least one to two paragraphs per question (5 to 8 sentences per paragraph) and your two replies at least one paragraph in length, be narrowly focused on the topic presented, and contain substance based on the case study content.
Your initial posting must include at least one textbook citation from the chapter material that would be relevant to the question and cite it using the proper in-text APA format.
You should also draw on what youve learned in the program courses related to administration, management, leadership, finance, marketing, human resources, e
Grades will be based on the following: Initial post both on the timeliness of submittal and the quality of the contributi Grammar and spelling do count. Details related to these assignments will be posted on the course website. In addition, you should respond to at least two other student postings in each case study Discussion Forum by date and time listed in the syllabus. Refer to the Grading Rubric on Page for details of grading.
Students will integrate new literature with learning from previous classes in the program to conduct an in-depth analysis of selected case studies. In-depth analysis including integration of new research and learning from previous classes in the program provides the student the opportunity to demonstrate synthesis of learning and application competencies.
Please respond to the initial question(s) on each case study below and
also respond to at least 2 other students.