Case Objectives
1. To investigate how external environmental issues can affect a firms strategy.
2. To examine how a sustainable strategy involves assessment of internal activities and resources.
Textbook: Dess, G. McNamara, G., Eisner, A., & Lee, S. (2020). Strategic management: Text and cases (10th ed). New York, NY
Discussion Questions:
1. What elements in the external environment might affect Pixars strategy? Chapter 2.
2. What key internal resources does Pixar have that might help it support its competitive strategy? Chapter 3
3. How does Pixar use strategic management? What is Pixars competitive strategy, and what is the basis of Pixars competitive advantage?
Chapter 1, exhibit 1.6, exhibit 1.3, Chapter 5
4. How has strategic leadership and the management of innovation helped Pixar sustain its competitive edge? Chapter 11, exhibit 11.5, Chapter 15