1- What is your value proposition? For example, Provide luxury brands the ability to reduce fraudulent products and recoup lost profits. Spend time explaining the business. The technology is only an enabler.
2- The target market is loosely defined as those customers or brands that are not using a competitor. Provide a concise target. For example, the product will be available to all buyers of luxury goods on the secondary market.
3- Competitive advantage is described, but it needs some clarity. The competitive advantage appears to be lower cost to use and the availability to all consumers regardless of the luxury brands usage of the application. Take the time and write a concise competitive advantage, so readers do not have to guess.
