What are key forces in the general and industry environment that affect Campbells choice of strategy?

To help students understand how a firm makes decisions about what business the corporation should compete in and how growth should be accomplished.

Discussion Questions
1. What are key forces in the general and industry environment that affect Campbells choice of strategy?
2. What internal resources does Campbell have that may give it a competitive advantage?
3. What do you think Campbell should do to counter the competition and remain in the top of the
soup business?