After reading over the journal articles and the websites and podcast on awareness campaigns I would like for you to find an awareness campaign that was not discussed in the articles and do the following:
First, now that the awareness campaign was over, in your opinion, do you think it had any effect on the targeted population? Why or Why not?
If you were to change the awareness campaign into a behavior change campaign, how would you do that?
Work through the guidelines given last week to create a rough idea of a behavior change campaign for this social issue.
Russell, C. A., Clapp, J. D., & DeJong, W. (2005). Done 4: analysis of a failed social norms marketing campaign. Health Communication, 17(1), 57-65.
Clayton, R.R., Cattarello, A.M. & Johnstone, B.M. (1996) The effectiveness of Drug Abuse Resistance Education (project DARE): 5-year follow up results. Preventative Medicine, 25, 307-318
Swanepoel, P. (2005). Stemming the HIV/AIDS epidemic in South Africa: Are our HIV/AIDS campaigns failing us?
Article from Development Media International: Lessons from a Campaign