United Printing and Publishing Company Case Study

1. Apply theoretical principles to the understanding of strategic management.
2. Conduct literature research for business projects.
3. Develop a coherent critique of a research paper
4. Apply advanced research methods and interdisciplinary knowledge to address strategy and other organization-related issues

5. Communicate effectively with diverse audiences in written and verbal formats
6. Be knowledgeable about the strategic environment of the UAE and the GCC and apply the strategic concepts to this part of the world