The management team at Side Launch Brewing Company just recently participated in a planning retreat looking at the future sustainability of their business. During the session Lily Findlay posed a question about product planning which got everyone thinking about managing products and innovation along a planned product lifecycle. She has asked you to provide your assessment of their current position to the management team.
Questions: Through research conducted on-line and/or by referencing course material, can you identify what stage of the product life cycle Side Launch core beers is in? What about their small batch offerings? Are there products/services the company should be looking at to innovate and grow?