The focus of this TMA is to select an example of a successful global organization/brand from the consumer goods industry and discuss the factors that had led to its success along with the challenges that it faces in operating globally.

1. Essay Paper (100 marks out of 100) (1500 words)

This is a group project TMA. Each team will consist of 3-4 students. (If its not possible to form a group due to the current health situation, students have the option of doing the TMA individually).
Teams of the same section should select different ideas for this project.
Your answer should be in the form of an essay. The essay should be well organized, that is, it has an introduction (5 marks), body (90 marks) and conclusion (5 marks). The introduction should introduce the topic.