Strategic Planning and Market Demand

a. Construct a research plan that shows the five (5) steps for gathering the required information that might be used to determine viability of the offering.

b. Describe the offering being marketed; then list the six (6) steps involved in the marketing research process in sequential order.
6 steps: identifying the area of study, choosing the topic, formulating a research plan, collecting and then analysing the data and then finally writing up the study.