Social Media Marketing

Please answer the following case study:

You are working for a company that sells a bundle of editing software – like Adobe, but not them. You have been tasked by your superior to persuade your clients to use your new product. The product takes 2D animation and generates 3D version of it. As a pilot you are asked to work on the British market or GSA (Germany, Switzerland and Austria). The product requires a monthly subscription of 25$

1. Who is your audience, and why? What’s the size of your potential clients.

2. Describe the funnel, using content marketing approach. Use social media marketing techniques for outbound.

3. Describe the type of content and what type of ads you will use.

4. Define KPIs for each step.

5. What budget would you recommend your boss to put in.