Note: Assessments 13 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.
Using the company and product you used for Assessments 13, create a sales plan in which you do the following:
Define a set of measurable sales goals for your business.
Select at least two sales strategies that are suited to your target market and explain why they were selected.
Identify the various sales tactics your sales team will use to achieve your sales goals.
Create methods or actions to motivate and manage your sales team.
Create an evaluation plan for your sales plan.
Describe how an integrated marketing plan will affect your business and sales plan.
Cite any sources you use.
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
Length of paper: Approximately 56 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.