Project Title: Relationship Marketing: Loyalty in a Life Insurance Company
Project Brief:
Chapter 1: Introduction (Needs: 1500 words Done: draft 500 words)
Chapter 3: Methodology (Needs: 2500 words Done: Questionnaire)
Chapter 4: Analysis and Results (Needs: 1500 words Done: Charts 1500 words AND Competition Report 1000 words)
Chapter 5: Conclusions and Recommendations (Needs: 1500 words Done: draft 700 words propose Loyalty Scheme and marketing campaign)
The basic project is done; it just needs more development and proper analysis of questionnaire and findings.
All Material done will be sent:
(draft intro, completed literature, completed questionnaire, completed findings/charts, draft recommendation “loyalty scheme” and marketing campaign)