The topic of the marketing plan is changing the team name of the Washington Redskins due to the racist connotation of the word Redskin as it insults Native Americans.
Outline the elements of the marketing planning process for your organization. This phase should include developing/identifying organizational goals and objectives, followed by the development of objectives for the marketing plan (these objectives must be specific, measurable, achievable, realistic, and have a time frame). Next you are to perform a SWOT analysis and ideas that address the five Ps.