Milestone Two: Strengths and Weaknesses, Core Competencies

his milestone defines an organizations core competencies, key strengths, and key weaknesses, as well as threats and opportunities to consider when
bringing a new product/service to the marketplace. These are important because they affect the strategic management process. The organization makes business
decisions to capitalize on strengths, while avoiding potential dealings in which organizational weaknesses could compromise success. Core competencies are
defining capabilities that provide strategic advantages because the competition cannot easily duplicate them. These relate to the final project because they
provide the foundation for the launch and continued growth of the organizations brand and success in the dynamic marketplace. They provide guidance that will
go beyond the current product or service presented in the business plan.
Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed:
Strengths and Weaknesses
For the company you have chosen, consider the following:
o Identify and assess 4 to 8 of each of the following: strengths, weaknesses, opportunities, and threats that may affect new business activities or
offerings.
o Identify emerging consumer trends and explain how they influence the branding and success of your new product or service.
o Analyze how perceived ethics violations might affect the branding and success of your new product or service.
o Assess how all of the SWOT and ethics factors holistically affect your branding and operations within the organization.
Core Competencies
For the company you have chosen, consider the following:
o Identify and explain 3 to 5 core competencies. Assess how and why the competencies differentiate your company from the competition and
provide forward momentum for your new product or service offering.
o Assess how the core competencies will affect the business plan.
Writing
When drafting your paper, consider the following:
o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style.
o Remember to use headings within the paper that correspond with each portion of the rubric.
Rubric
Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch
margins. The recommended length for this milestone is 8 to 10 pages (plus a title page and references). The final project will be about 30 to 40 pages. Sources
should be cited according to APA style, with a reference section and in-text citations.