Investigating the Impact of Branding on Customer Satisfaction Levels

Identify, structure, frame and investigate a complex managerial or business issue and produce a 15,000-word dissertation of your findings and conclusions.

Submit your 15,000-word dissertation via the Turnitin submission link.
Use 11-point Arial font.
Set out in 1.5 line spacing, except for indented quotations or footnotes, which conventionally appear in a single-spaced format.
Print on A4-sized paper (either single- or double-sided is acceptable).
Set a 25mm margin.
Cite all sources using the Harvard referencing standard to conform to the MMU academic conventions with regard to plagiarism and referencing. Please refer to the Universitys referencing guidelines.
Review the Marking Matrix provided before submitting your assignment to have an overview of the different assessment criteria which will be used to assess your assignment.
Review the Dissertation Handbook or the ‘Getting started’ session Interactive Presentation for more details concerning the dissertation layout.