Imagine you are the CEO of Matsushita. Your company has seen strong market share and good performance for decades based on a global strategy in which they leveraged globally integrated operations to sell relatively homogenous products across countries, competing on low price.

Imagine you are the CEO of Matsushita. Your company has seen strong market share and good performance for decades based on a global strategy in which they leveraged globally integrated operations to sell relatively homogenous products across countries, competing on low price.

However, the world is changing, and you would like to transition to more of a transnational strategy. Please give specific recommendations for how Matsushita can effectively transition to more of a transnational strategy. (As in Assignment 2, don’t simply outline lofty objectives, but give tangible recommendations concerning how Matsushita can effectively implement your recommendations to achieve the goal of shifting more towards a Transnational strategy.)