In this assessment, you will create a departmental plan to address the corporate initiative of doubling sales outlined in the scenario below. The scenario presented here will be applicable to the next assessment as well.
Choose one of the following functional areas with which to base your assessment work.
Sales and marketing.
Operations and production.
Accounting and finance.
Note: Review each of the following resources. You will need them to complete this assessment.
Imagine that your application to Atha was successful and have been working as manager for a short time in the department you chose above when the Atha CEO shares the following communications with staff:
Presentation From the CEO.
CEO’s Sales Goal Announcement [PDF].
CEO’s Memo to Managers [PDF].
Organizational charts. (Note: To meet the distinguished level for the reorganization criterion for this assessment, you will need to update one of these charts to reflect your suggested organizational changes).
Accounting and Finance Organizational Chart [DOCX].
Operations and Production Organizational Chart [DOCX].
Sales and Marketing Organizational Chart [DOCX].
Create your department’s response plan (45 pages) to the new corporate initiative of doubling sales and the information presented in the CEO’s Sales Goal Announcement [PDF]. Make sure to address all requirements.
Your assessment should also meet the following requirements:
Format: Submit a professional and well-organized Word document.
Length: 45 double-spaced pages.
APA format: Use current APA style and formatting guidelines.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment scoring guide criteria:
Competency 1: Analyze characteristics and behaviors of effective managers.
Analyze a decision and the top consideration in addressing it.
Competency 2: Apply managerial principles to planning, organization, control, leadership, and communication.
Explain how stated strategic departmental objectives or goals support corporate goals.
Explain why identified support activities are critical for achieving departmental goals.
Specify a timeline with realistic milestones that support stated objectives.
Explain how a specified reorganization is an effective response to a business challenge.
Competency 3: Communicate effectively and professionally.
Organize content so ideas flow logically with smooth transitions.