Topic must be TWO ATHLETES FROM THE UNITED STATES.
Over the history of sport marketing, there have been questions about the use of sport personalities as role models in terms of sponsoring or endorsing sport products, services, and extensions. Review the sponsorships of two current athletes: one who you would deem to be a good role model, and one who you would deem a poor role model. Conduct research on both athletes endorsements over the years. Write an essay comparing and contrasting both athletes including background, behavior, endorsement deals and any other pertinent information you can provide. Explain why you put each athlete in the category of good or poor role model, and then evaluate the ethicality of using these individuals as role models in terms of deceptiveness, trustworthiness, and integrity. Provide references and cite your sources.