Does organizational culture matter? How did Herb Kelleher promote his values and culture at Southwest Airlines? Use Exhibit 2.2 in your answer.

Edgar Schein described organizational culture as: A pattern of basic assumptionsinvented, discovered or developed by a given group as it learns to cope with the problems of external adaptation and internal integrationthat has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.

Watch this video to answer questions:

Answer these questions in discussion
Does organizational culture matter? How did Herb Kelleher promote his values and culture at Southwest Airlines? Use Exhibit 2.2 in your answer.

Also, think about Hofstede’s dimensions of National Culture (power distance, individualism, masculinity, and uncertainty avoidance). How do national culture and values influence workplace behavior? Give examples in your discussion from your own experiences.