** This is a discussion post about the case, not a full case study. **
This week, you will apply the TALC to the rise of Facebook. Read the case Facebook – Crossing the Chasm: Due Sunday Week 2. As you tackle this case, you will face a number of questions. This week I want you to use this discussion to work as a team to help solve this case. I want you to post a discussion of your thoughts on the case. This post can include, but is not limited to:
Various segments you feel Facebook targeted and why
How you feel these segments fit the different stages of the TALC
Any questions you may have on the case that you need answered before the submission
Your post can be as long or as short as you need. I would like you to truly take this opportunity to test your assumptions, and to help receive advice on elements you may be struggling with.
The point of this is I want you to work as a team in this discussion. Applying segmentation to the TALC may be new to some of you. Be candour in this discussion. Express your true thoughts, concerns, and even assumptions. Bounce ideas off each other. By the time this discussion is over, collectively, you should have a number of segments selected for each stage of the TALC.