Describe the companys background, vision, mission statement and financial information for the past five-years. Use graphs or tables to present financial information.
Conclusion and strategic recommendations, especially in the current COVID-19 context. Based upon the analysis, students should prepare at least three feasible recommendations. Ensure that your solutions are guided by your chosen application of the models. Possible models to use include:
PESTLE (I) analysis
Porters 5 forces
Resources, capabilities & competitive advantage
VRIO or VRINE
Dynamic capabilities (knowledge management, learning and innovation)
Generic Strategies Framework
1 source from the case study required.