Please Use Memo Style for this assignment.
Case Questions: Can Burts Bees Turn Clorox Green?
Please use the case assignment questions as an initial basis of your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo.
1.Could adopting business practices that focus on environmental sustainability (being eco-friendly) have a positive impact on a companys sales?
2. Could it have a negative impact?
3.Could this acquisition have a negative impact on the Burts Bees brand?
4.Could the acquisition have a negative impact on the sale of Clorox products?
5.What challenges could Clorox face in marketing Burts Bees products?
6.Could this acquisition be profitable for them?
7.Should Clorox continue with their current marketing strategy or should they change their approach? How?
You are ready to turn in the assignment if you can check off the following items:
Check each of the item that you have completed:
A. You used the 3-paragraph format
B. You stated the marketing problem/challenge in Paragraph 1.
C. You included a Summary of recommendations in Paragraph 1.
D. You provided an appropriate rationale in paragraph 2.
E. You provided support for your selected strategy using marketing theory and data from the case.
F. You addressed the possible drawbacks to your strategy.
G. Your action plan in paragraph 3 includes all elements of the Marketing Mix Product, Price, Place, Promotion. You also provided sufficient detail for each element.
H. You addressed any significant cons to your action plan.