Continue with the second part of your marketing analysis and focus on the next of the 4 Psthe price and place actions of your chosen company.

Note: Assessments 13 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.

Overview

Continue with the second part of your marketing analysis and focus on the next of the 4 Psthe price and place actions of your chosen company.

Preparation

Rather than picking a service-oriented company, pick one that makes or sells products. Use the same company for Assessments 13 in this course. Try to go beyond the typical consumer electronic offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.

Instructions

Create a place analysis in which you do the following:

Accurately identify where the product or service is sold.
Accurately detail the chosen product’s distribution channels.
How are they getting their product to market?
Which distribution strategies are being used to effectively create a competitive advantage?
Provide an evaluation of place strategies and their effect on business success.
Describe how the distribution decisions affect the other Ps in the marketing mix.
What recommendations can you make in terms of distribution decisions that may improve business success?
Accurately define the pricing system along with its characteristics and effect on the marketing mix.
Which pricing strategy does the company use, and how does it compare to similar products in the product category?
Provide an evaluation of the pricing strategy in your analysishow does it affect the other areas of the marketing mix? How does the chosen pricing strategy affect the economic success of the company?
Describe the effect of the pricing strategy on the overall success of the company.
Describe how pricing decisions affect the other Ps in the marketing mix.
Cite any resources you use.
Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page.

ADDITIONAL REQUIREMENTS

Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
Length of paper: Approximately 34 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.

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Price and Place
Distribution and pricing are two important decisions companies will make that are tied directly to competitive actions. Read more:

Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG 12 (12th ed.). Boston, MA: Cengage Learning. Available in the courseroom via the VitalSource Bookshelf link.
Chapters 13 and 19.
You may find helpful the following information as you prepare for your assessment:

Assessment 2 Context [PDF].
Have some fun with this formative assessment as you help a new marketing operations manager to make decisions. This activity is ungraded and will not affect your course standing:

Zippy Toys: Operations.