Carolina Foods, Inc.: Can the Duchess Become Queen?

Carolina Foods, Inc.: Can the Duchess Become Queen?:
After significant growth in 2013, Carolina Foods, Inc.’s CEO, Paul Scarborough, wanted to develop a strategy to maintain that level of growth for his family’s 80-year-old commercial bakery and its Duchess brand. At CFI, no new products had been introduced over the past twenty years, the company did not have any dedicated marketing personnel, and no marketing budget was allocated (a sales budget did exist). What strategy should CFI pursue for growth?