The topic is Frisbee Golf
Brainstorm six to eight ways that you could segment those in the marketplace who might be interested in your product. Develop a list of unique ideas or ways in which you might be able to share your marketing message with those different segments. In addition, determine the core benefits of your sport product. Find three to five ways that you can tie those core benefits to certain consumer segments. Be sure to examine psychographics, product benefits, and product usage segments in addition to demographic segmentation.
Brainstorm three to five product extensions for your core product that could be used to generate revenue for your partner organization. Pick the best one and develop it further as a key component of your marketing plan. Demonstrate why this product extension meets consumers wants and needs. Also, decide how your product is currently viewed in the eyes of consumers. Is that how you want your product viewed? If so, why? If not, what strategies could you apply to reposition the product in the minds of consumers?
The topic is Frisbee golf