The situation (SWOT) analysis provides an outline of the marketing environment and helps marketers and others identify clearly a firms strengths, weaknesses, opportunities, and threats.
If you need an example in of a SWOT analysis, feel free to reference this website for examples that you can download: http://demplates.com/free-swot-analysis-template-in-word/
Your competitor analysis should include:
A list of the main competitors you face in your industry (or niche)
A summary of all of their products or services
An analysis of all of the strengths and weaknesses of your competition (and your own company)
An overview of the strategies being used by the competition to achieve their objectives
An overview of the market, and projections for the future
For the target market identified in your executive summary, develop a market analysis helps us assesses the current needs of each of the firms target markets, anticipated changes in those needs, and how well the organizations current products are meeting those needs.
In your target market analysis, be sure to include information about:
the products or services that your project/company currently offers or plans to offer in the future
any additional characteristics of current or potential customers
Attached you will find the information about my project to complete this SWOT analysis. Please read all carefully. Thank you