Advertising Account Management

Discuss initial thoughts on Advertising Account Management as a field as well as the relationship between agencies, clients, and media. View the videos from Time Warner and watch Explore Careers Advertising Account Executive

Next comment on one of the two videos:

1)Give your thoughts on the content of the Time Warner video and how it relates to your background and career. What do you think it the purpose of the video? How did it relate to course material, particularly approaches to selling and ethics.

2) What stands out to you about being an account executive in an agency setting? Choose two of the questions asked and explain how you would answer in your field? Be sure to relate your discussion to the course material and personal experience as appropriate.

Initial post should be at least 300 words. (See rubric in Class Resources).